Tuesday 11th September 2018
There are lots of people in business who think they know what they are doing.
They don't have a clue.
Harley-Davidson get it.
Porsche and Jaguar don't.
Harley is all about the "Brand".
What they do is brilliant. They sell you the life style.
They take middle-aged men and turn them into heros in their own minds.
You get to feel young again. The years fall away. You are free. Free from the pressures of work. Free from the kids. Free.
This is "Zen and the Art of Motorcycle Maintenance" without getting your knuckles bloodied.
Walk into the new showroom of Harley-Davidson Edinburgh and own your dream.
The bike will cost you money.
The experience is priceless.